30by2030 campaign

Strengthen Primary Health Care Worldwide

Universal Health Coverage & Primary Health Care


The achievement of Universal Health Coverage requires strengthening Primary Health Care: the “30by2030”-campaign!

The phrase: ‘Primary healthcare (PHC) is a cornerstone of universal health coverage (UHC)’ (1) has become a ‘mantra’ in WHO documents. PHC has been conceptualized in the Alma-Ata Declaration, described in the World Health Report o f 2008 as ‘Primary health care: now more than ever!’ and repeated in the 2018 Declaration ‘From Alma-Ata towards universal health coverage and the Sustainable Development Goals’. This paves the way for all governments to develop quality primary health care.


Jan De Maeseneer

Department of Public Health and Primary Care, WHO Collaborating Centre on Family Medicine and Primary Care

Ghent University, Belgium

Donald Li


World Organisation of Family Doctors (Wonca) Hong Kong, China

Bjorg Palsdottir

Chief Executive Officer, Training for Health Equity Network


Bob Mash

Head of Family Medicine and Primary Care, Stellenbosch University, South Africa and co-ordinator of the sub-Saharan Primary Care and Family Medicine Network (Primafamed)

Diederik Aarendonk

Coordinator European Forum for Primary Care

The Netherlands

Anna Stavdal

Family Medicine Specialist and university teacher, Oslo, Norway. President Elect of World Organisation of Family Doctors, Wonca

Shabir Moosa

President WONCA Africa / Facilitator AfroPHC

South Africa

Peter Decat

Doctoral assistant, Department of Public Health and Primary Care

Ghent University, Belgium

Elsie Kiguli-Malwadde

Department of Health Workforce Education and Development, African Center for Global Health and Social Transformation, Uganda. Secretary-General, The Network: Towards Unity For Health

Gorik Ooms

Policy advisor at HERW!N, the federation of social and circular enterprises in Flanders, and visiting professor at Ghent University, London School of Hygiene and Tropical Medicine, and Georgetown University

Sara Willems

Associate professor in Equity in Health Care, Head of Department of Public Health and Primary Care, Ghent University


There are total of 407 people signed the 30 by 2030 petition!


We call  for major international donors to assign a part of their vertical (disease-oriented) categorical budgets, increasing to 30% by 2030, to strengthening horizontal Primary Health Care systems so that all diseases can be prevented and people treated in a comprehensive way. This puts into practice the WHA Resolution 62.12, urging member states “to encourage that vertical programs, including disease-specific programs, are developed, integrated and implemented in the context of integrated Primary Health Care”